CRM & Sales Enablement

Systematize the Sales Process

Convert Engaged Prospects into Sales Meetings

Here's how we do it.

Define Sales Process

Set the rules for the game.

Establish aligned processes between sales and marketing for lead follow up and conversion, and define and document CRM policies and standards.

CRM Setup

Get the database ready for action.

Resolve any database issues such as missing or wrong data, and configure fields and record screens as required. Set up contact health analysis dashboards for ongoing monitoring.

Establish Goals

Know the mission.

Outline priority goals and objectives for driving organizational growth. Make them SMART! Specific, Measurable, Actionable, Realistic, and Time-based.

Develop KPI Reports

Track progress and results.

Outline the ideal process for consistently reporting key performance metrics and ROI. Configure the CRM and dashboards to show key insights for data-driven decision making. 

Define the Target Buyer

Know your ideal profitable customer.

Determine your target audience psycho- and demographics and outline the buyers' journey. Identify the lead qualification criteria, set up a lead scoring process, and configure the CRM and reports as required.

Build the List

Find your top target accounts.

Find the companies and appropriate contacts that meet your ideal profitable customer criteria. Create a list and input as much information about them as possible in the CRM. 

Create Sales Content

Solidify the core messaging and cadence.

Solidify value propositions, unique selling propositions, positioning statements, objection handling, scripts, and templates sellers can use to communicate with prospects.

Training & Coaching

Ensure sellers success.

Create sales training videos and guides for how to use the sales playbook and get the most out of the CRM, plus ongoing consulting, coaching, and support. 

Follow Up With Leads and Start a Conversation

Follow Up With Leads and Start a Conversation

Sellers need interesting content and messaging to pique their prospects’ interest and keep them engaged throughout the sales cycle, along with a way to track response and conversion rates. Fill out the form to learn more about creating a systematized sales process that:

  • Improves sales productivity
  • Standardize best practices
  • Reduce ramp-up time

Fill out the form to request an advisory call to discuss ideas for growth today!

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