Someone recently asked me some questions about sharing articles in LinkedIn groups.
It's important to note that sharing articles for your connections to see is different than sharing articles in LinkedIn groups.LinkedIn groups are meant to facilitate discussions among people with a similar interest. If you continuously promote your own content (blogs, ebooks, webinars, etc.) in groups, it will make you look like every other self-serving sales person.
Many groups actually have rules that prohibit that kind of behavior, and you can actually get kicked out of them if you self-promote! That doesn't mean that you can't promote articles in LinkedIn groups - there's just a certain way you have to do it.
In this short video, I show you how to:
- Properly post articles to LinkedIn groups
- Use articles to facilitate discussions
- Find group rules so you're aware of the expectations