Business Growth Blog

Most roofing companies have two kinds of leads: an estimate scheduled or nothing. Here's what that costs and what belongs in between.

Your roofing pipeline can show 180 open estimates and tell you nothing about which ones are still alive. Here's how to check your quote follow-up.

Most roofing owners answer a slow month by buying more leads. Here are 15 places revenue leaks out of a roofing business, and how to check each one yourself.

Two crews passing each other on the highway, each headed to a job in the other's neighborhood. Here's what roofing crew scheduling costs when nobody's managing it.

The estimator knew about the third layer. The crew didn't. Here's what a broken sales-to-production handoff costs a roofing company.

Roofing leads disappear when call routing breaks quietly — a forwarding rule, an after-hours setting, a number nobody tests. Here's how to check yours.

Most roofing companies can count leads but can't say which marketing produced sold jobs. Here's how to find out whether your marketing is working.

In roofing, if a homeowner reaches voicemail, they usually call somebody else. Here's how to find out what your real lead response time is.

Your customer will never be happier than the day the roof is finished. Here's what most roofing companies fail to collect before that window closes.

Roofing owners tell me they want to "show up." Most have no way to check whether they do. Here's what roofing SEO actually means and how to test yours.