I've been working as a sales and marketing consultant for various businesses for over six years now, and there is a lot of 2 steps forward and 1 step back going on. My Dad found this comic and clipped it out of the paper for me. He thought I'd get a kick out of it, and I do! :-)
DILBERT © 2016 Scott Adams. Used By permission of ANDREWS MCMEEL SYNDICATION. All rights reserved.
We've all felt like Dilbert at times (especially those of us who think we know everything!), but disseminating the corporate strategy across the entire organization is critical for aligning everyone towards the same goals and objectives.
Speaking of strategy, check out these related articles:
5 Attributes of Successful Companies: Do You Have Them?
I was compelled to write this article after I read Traction: Get a Grip on Your Business by Gino Wickman (highly recommended!). If all five attributes exist in your organization, great job! You’re well on your way to success. However, if there are gaps, it may be time to change things up.
Core Values: Fluffy B.S. or Competitive Advantage?
After reading Change to Strange: Create a Great Organization by Building a Strange Workforce by Daniel Cable, I realized that core values give prospects a better flavor for who your company is, what you stand for, and what they can expect from working with you.
4 Strategies for Defining Your Competitive Advantage
This is another blog sprung from Daniel Cable's book. I recapped his pointers on how to define your ‘special sauce.' What it really comes down to is this: why would someone want to buy from you vs. someone else?
#1 Reason to Outsource Marketing
Wow! I came across this 3-year-old blog post while I was writing this article. Time flies. Reading my old posts is like looking back in my diary! I still believe what I wrote way back then: stick with what you're good at.
If you have any questions about developing your sales and marketing strategy, give us a call.