There is an epidemic of people out there misusing social media. Instead of using it to get to know people, build deeper relationships and help others, there seems to be this random connecting that is no more effective than a great big cold call list.
I constantly get connection requests from people I don’t know. They give me no explanation of who they are, how they know me, why they want to connect, or why I should connect to them. So, I don’t.
There is more to it. Take the time to send a note about who you are and why the connection will be beneficial. Then spend time building the relationship by running into them online and adding value by sharing useful information and making introductions. It’s easy and efficient and it works.
So Don’t Just Click to Connect