Business Growth Blog

Company newsletters are a staple in many organizations, especially in the digital age. And with so many of us working remotely, it’s an excellent way to share information about what’s happening within the company without assembling a large staff meeting. Employee spotlights are a common element, but a poorly crafted one can do more harm than good. If done correctly, employee spotlights can be a useful tool for building trust within the ranks and with prospects and customers. Here’s a guide to get you started!

Having a strong social media presence is essential for sales and marketing success. Infrequently sharing a couple of memes or blog articles won’t get the job done. It requires planning and commitment. Quite often, when working with new clients, we find this is a gap in their marketing efforts. Unreasonable expectations in the speed at which new social media marketing methods show results are also typical. In this article, I will share the ingredients that guide our social media planning strategy.

It’s not what you say; it’s how you say it. Whether you’re writing an email, blog article, or social media content, you need to integrate compelling words that will make your readers want to take action. The first 30 words can make or break a piece of content that's packed with valuable information. Engage readers with interesting words and spare them the monotony of repetitious text that will send them running. Here’s a great infographic on verbs I ran across recently that I thought would be a valuable tool to help with creating compelling articles your readers won’t scroll past your content.