Blog Training Boot Camp for Business Owners

The Objective

Executives will be able to author high-value blog articles that support growth initiatives.

Business owners and other senior executives hold a wealth of information about the industry and market they work in. They’re usually highly visible and well-connected. When they share their knowledge, insights, and expertise, people are more likely to listen to and trust the information. Leaders that contribute high-quality content set the stage for others throughout the organization to openly share information that advances learning and business growth.

The Agenda

Week 1 is complete! Register and you'll get access to the on-demand version plus the upcoming webinars. We'll meet weekly on Thursdays @ noon PST / 3:00 pm EST for 45 minutes online. Sessions will be recorded.

Prepare

Session 1

1. Set success metrics

2. Identify your target audience

3. Outline key blog topics

Write

Session 2

4. Choose keywords for SEO

5. Brainstorm catchy titles

6. Write a draft (template included)

Optimize

Session 3

7. Choose and optimize images

8. Optimize for lead conversion

9. Optimize for search engines

Promote

Session 4

10. Create promotion plan

11. Repurpose for greater ROI

12. Collaborate with a pro blogger

The webinar series is hosted by Krista Moon, owner of Moon Marketing. Krista has 12-years outside sales experience and over 9-years experience as a business owner. She has written over a thousand blogs and web pages that have consistently driven organic website traffic, converted visitors into leads, and aided the sales process.