For Funded Startups or Other Growth-Driven Businesses
There are nine strategy projects that lay the foundation for campaigns that attract and engage your target buyers.
Identify competitor strengths and weaknesses to reveal opportunities to gain market share.
Outline the ideal process for consistently reporting key performance metrics and ROI.
Determine your target audience psycho- and demographics and outline the buyers' journey.
Create a list of top keywords and phrases most relevant to your business and buyers.
Solidify value propositions, unique selling propositions, and positioning statements.
Prioritize content, promotion and lead generation activities, (i.e., blogs, social, etc.).
Evaluate and prep current contacts, companies, and deals for sales and marketing initiatives.
Establish aligned processes between sales and marketing for lead follow-up and conversion.
Complete a website evaluation and develop a plan to increase conversions and engagement.
A well-developed and thoughtful sales and marketing plan is foundational for scaling up and driving business growth. Working with experienced Ascend business growth consultants and project managers will help you quickly design a high-functioning sales and marketing system. After the planning projects are completed, you’ll be able to: