Establish aligned processes between sales and marketing for lead follow up and conversion, and define and document CRM policies and standards.
Resolve any database issues such as missing or wrong data, and configure fields and record screens as required. Set up contact health analysis dashboards for ongoing monitoring.
Outline the ideal process for consistently reporting key performance metrics and ROI. Configure the CRM and dashboards to show key insights for data-driven decision making.
Create workflows and processes to maintain clean data as contacts move throughout the sales cycle.
Create processes and workflows to ensure the maximum number of people sent emails get delivered emails.
Import leads lists and create contact, company, and deal views for sellers to monitor and work.
Minimize risk and avoid unnecessary legal action by setting up workflows and processes to follow GDPR and other privacy laws.
Make it as easy as possible for stakeholders to use the CRM to collect and process as much data as possible while minimizing data entry.
Monitor HubSpot upgrades and advancements and ensure everything works according to best practices.