We’re bombarded by thousands of messages every day and have become masters at filtering out the irrelevant. We only read what catches our attention based on what we're interested in at any one point in time.
That’s why titles are the most important part of anything you write. Within a fraction of a second, the reader needs to think, “What is that? I need to find out more!”
But, choosing the right words can be agonizing. Use this word reference guide to jumpstart your thinking. It’ll help you create messages that stand out from the crowd.