Build a Business Growth Action Plan

Explore the Possibilities for Sales and Marketing Success

A well-developed and thoughtful sales and marketing plan is foundational for scaling up and driving business growth. Working with Ascend Business Growth will help you quickly design a high-functioning sales and marketing system that:

  • Aligns teams for improved productivity and efficiency
  • Helps leaders make informed, data-driven decisions
  • Pinpoints quick wins and other opportunities for growth
  • Uncovers issues that could be holding you back
  • Ensures your sales and marketing budget is invested wisely

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Holistically Analyze Your Growth Plan

Here's h ow we identify quick wins and create a realistic and measurable path to success.

1. Review Competitors

Identify competitor strengths and weaknesses to reveal opportunities to gain market share.

2. Build and Analyze Reports

Identify and build the ideal processes for consistently reporting key performance metrics.

3. Create Buyer Personas

Determine your target audience psycho- and demographics and outline the buyers' journey.

4. List Target Keywords

Create a list of top keywords and phrases most relevant to your business and buyers.

5. Solidify Core Messaging

Solidify value propositions, unique selling propositions, and positioning statements.

6. Prioritize Campaigns

Prioritize content, promotion, and lead generation and nurturing activities.

7. Organize Contacts and Data

Evaluate and prep current contacts, companies, and deals for sales and marketing initiatives.

8. Define Sales Approach

Establish aligned processes between sales and marketing for lead follow-up and conversion.

9. Outline Website Plan

Complete a website evaluation and develop a plan to increase conversions and engagement.