The Biotechnology Co-Growth Group is a small coalition of non-competitive, interrelated sensor and biotechnology companies that help each other grow and scale through aligned sales and marketing initiatives.
Drive Business Growth Through Collaboration
Collaborating with other organizations that share a similar target buyer is a fast and effective way to increase awareness and expand your reach to your ideal profitable customers. With the right allies and partners, companies can scale more quickly.
Joint webinars:Jointly presenting on topics, promoting the event to their respective audiences, sharing the list of registrants, and aligning follow-up messaging.
Email marketing:Promoting relevant blogs, events, or other information to respective email lists.
Social media: Same as email marketing, but on social media.
Guest blogging:Writing relevant articles for partner blogs, creating an opportunity for their readers to learn about you and vice versa.
Backlinks for SEO: Find ways to link back and forth between partner websites. Relevant companies that link to you significantly boost SEO.
When biotech companies have synergistic products and services, they can partner on deals to drive more sales and provide more robust solutions for clients.
Find out of the Biotechnology Co-Growth group can add value to your organization.
The Biotechnology Co-Growth Group is facilitated by the Group Ambassador, Ascend Business Growth. They are an outsource business growth agency with experienced sales and marketing consultants that provide growth strategies and services for U.S. biotech companies that want to scale with at least $3m in funding and 10+ employees.
Characteristics of a Good Co-Growth Partner
The best co-growth partners have a strong foundation for growth. For example, if an organization doesn't have an email list or social following, they have no one for co-growth partners to try to reach! Here are some characteristics the highest value partners have that can add value for reciprocal joint marketing and sales.
Don’t have the ideal characteristics? No worries, we can help! Request an advisory call to discuss ideas and options for building a sales and marketing system optimized for growth.
Learn More About Being Part of the Biotechnology Co-Growth Group
This is a private group for sensor and biotechnology companies. There is no cost to join, but we need to talk first to make sure it's a good fit for your organization and discuss how it aligns with your other business growth initiatives.