Business Growth Blog

Website Strategy

Example: Website Content and Sales Cycle Alignment

 Krista Moon    February 25, 2016

Most websites are set up for prospects near the end of the sales cycle. They're focused on driving prospects to "contact" the company in some way (demo, trial, consultation, etc.). But, not everyone that comes to your site is ready to jump actively into the sales process. They just want more information about their problem and possible solutions. They want to self-educate so that when they do end up talking to a salesperson, they can feel more confident about what is going on.

If you're not providing content that's aligned with all the stages prospects go through to make a purchasing decision, you're limiting your opportunities and opening the door for your competitors to snatch up good potential customers.

Read more to see an example of how to align your website content with each stage of the sales cycle.

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How to Align Your Website with Your Sales Cycle

 Krista Moon    February 24, 2016

There’s a widening gap between the way prospects buy, and companies sell. Prospects are using Internet research to self-educate through the first two-thirds of the sales process, but the majority of corporate websites and marketing strategies are entirely focused on the late stages of the sales cycle. Unfortunately, this approach puts companies at a huge disadvantage.

Read more to find out how to position your website and marketing strategies so you can engage prospects as early as possible in the sales cycle, have more influence over their buying decision, and get on their short list of potential vendors.

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Website Evaluation Checklist for Business Owners

 Krista Moon    February 15, 2016

Your website will either draw people in or turn them away - and you only have seconds before the user decides to stay or go. So how do you really know if your company site is good or not? Here’s a simple website evaluation checklist business owners can use to help ensure they’re getting the best return on their investment.

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Example of How Your Online Presence Directly Impacts Sales

 Krista Moon    January 22, 2015

This is a true story about how a company’s website design almost cost them a deal with a Fortune 500 company. (Names and company have been changed to protect privacy.)

Sam, a salesperson (whom we’ll call Seller Sam), had a meeting with Bill, a contact from a Fortune 500 company (whom we’ll call Buyer Bill). The meeting was going great - until Buyer Bill went to Seller Sam’s company website.

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