Business Growth Blog

Strategy

Sales and Marketing Processes That'll Make Your Business Great Again

When I first started doing marketing and lead generation, I used to worry about being able to drive leads for my clients. I've since learned that that's the easy part! As long as I'm doing enough activity, like blogging, email marketing, and social media, I'll get people to the website. And if I'm creating the right content, I'll be driving the right people to the site. Cool! Job done, right? Wrong.

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Core Values: Fluffy B.S. or Competitive Advantage?

Most small businesses don’t spend much time thinking about their core values. It’s a concept that can frankly seem like fluffy B.S., especially when everyone and their brother talks about the same things: great customer service, team player, integrity, etc.

If not done right, they can easily end up sounding like familiar platitudes.

I didn’t spend a lot of time thinking about core values myself, actually, until I started reading some popular business books – they all talk about them. It got me wondering if I was missing a key element in the development of Ascend Business Growth.

Daniel Cable’s description of core values in his book, Change to Strange, Create a Great Organization by Building a Strange Workforce, really got my wheels turning. He starts off by saying:

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4 Strategies for Defining Your Competitive Advantage

This may sound crazy, but one of the hardest things to do from a business perspective is figuring out…what you actually do.

Oh sure, you know in general what you do – you offer some products or services, yada, yada, yada. That’s nice, but you’re normally not the only gig in town offering similar – or the same – products and services. What it really comes down to is this: why would someone want to buy from you vs. someone else?

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How to Effectively Onboard a New Marketing Hire

You're ready to take the leap and hire an outsourced marketing agency or internal hire to help advance your business growth to the next level. It's kind of a scary endeavor because if you're like most of the other companies I've talked to, you've been burned in the past. There is something about this new hire that intrigues you, but the last thing you want to do is waste more time and money. How can you ensure this time things will be different?

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Business Impact of a Poorly Managed Contact Database

There’s one thing that often holds companies back from effective selling and marketing, but it’s not talked about very much: their contact database.

Your contact database is your most precious asset because it contains (or should contain!) the people you’re currently doing business with or with whom you would like to do business with. But unfortunately, it often gets neglected. It requires time, effort and dedication to keep your database clean and organized, or else it will quickly become a mess. Here are a few common database problems and how they can be negatively impacting your business.

If any of these issues sound familiar, it’s time to take a deep dive into defining the strategies and processes that will transform your database from just random "contacts" into people you want to do business with.

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[Video] What is Growth Driven Website Design?

It's safe to assume that the majority of your target prospects will go to your website well before they have any other interaction with your organization. It's their first impression, and they'll be sizing you up immediately upon walking through the virtual door. The traditional website design process is quickly becoming antiquated because it doesn't address the growing needs of the online buyer.

If a website project is on the horizon (which it should be - it should always be on the agenda), watch this video to learn more about an approach that will ensure your site is a high-value marketing asset that continually drives business growth.

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#1 Reason to Outsource Marketing

A lot of people balk when they think about having to hire people to do jobs that they can do themselves. One of the biggest lessons I learned over the past couple years is that it costs too much money NOT to hire people to do specific jobs.

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How a Competitor Analysis Can Improve Your Website

Determining what should be on your website, let alone how it should look and function, is not a task for the faint of heart. It's one of those projects that takes a lot of hard thinking and seems never to end (which it shouldn't - you should be continually working to drive better results from your site). However, there is one thing you can do to make it easier, save time, and ensure you're keeping up with - or surpassing - industry trends: a competitor analysis.

Here are 5 ways a competitor analysis can help you create a better website:

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[Video] What is Inbound Marketing?

Back in the day, it wasn't such a challenge to figure out what to do for marketing. Phonebook, a mailer, maybe a trade show or two - oh, and don't forget - dial for dollars! But everything is different now that "Google has the answers to life," as I tell my kids (especially my 12-year-old son who always asks, "Why?" - "I have no idea, look it up!" I say).

Your prospects and customers are doing the same thing when they have questions - looking it up. This explosion of information on the Internet has opened up opportunities for businesses to get in front of their target buyers and gain market share, but it's also making sales and marketing increasingly complex. The most important thing business owners, CEO's, and other executives in charge of driving growth can do is to constantly stay in the know about the growing number of marketing strategies available. Otherwise, they may get left in the dust as their competition passes them by.

If you're not currently doing inbound marketing, take a moment to watch this short video and see if it's something you should consider as part of your upcoming growth initiatives.

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Resources for Exploring Inbound Marketing for Your Organization

Many organizations are turning to inbound marketing to help them increase awareness, get more meetings, and build a stronger sales pipeline. Here are some articles and resources that can help you deepen your understanding of inbound marketing, determine if it’s right for you, and start formulating a plan for your organization.

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