Business Growth Blog


How Your LinkedIn Network Can Help You Achieve Your Goals

It’s the beginning of a new year and you’re probably thinking about what you want it to look like for you. You may have some challenges you want to overcome or things you want to improve upon. I know I do!

It got me thinking...what if we shared our goals with each other to see if we can collaborate in some way?

The problem is that, for me, asking for help is extremely hard. But I recently learned a lesson that is helping me get over it!

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[Video] 3 Things to Know Before You Connect With People On LinkedIn

One of the main reasons to be on LinkedIn is to develop a business network. It’s taking the rolodex concept to an entirely new level!

Once your LinkedIn profile is looking good, it’s time to start reaching out to people. Inviting them to connect is pretty easy, but there are 3 important things to know before you get started:

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[Video] Use LinkedIn to Build Rapport at a Meeting

Starting a meeting is always hard for me. I never know what to say to get things rolling and set the tone. It's always the same "How's it going?" boring mumbo jumbo. "It's raining here in Michigan, what's the weather like where you are?"

Who has time for that?

I've been known to just jump in to the meat of the meeting without building any rapport. My excuse is that "people are busy and don't have time for that." Unfortunately, not building rapport makes it much more difficult to make a strong connection with someone.

LinkedIn can help avoid the awkward first part of the meeting.

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[Video] Use LinkedIn to Get Your Name in Front of More People

In the marketing world, we talk about “reaching a larger audience”, “leveraging a new marketing channel”, or “expanding your reach”. But what in the world does that really mean?

Simply put: getting your name in front of more people.

If you want to grow your business, you need to get your name out there so people know who you are. There are two main strategies to do that:

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[Video] Grew a LinkedIn Group from 2,500 to 10K+ Members

Our client, Jill Konrath, author of two best-selling sales books, Selling to Big Companies and SNAP Selling, started a LinkedIn group called Fresh Sales Strategies back in August of 2008.

Her goal was to develop a community for salespeople to come together to share fresh ideas about what works in today’s selling environment.

When Moon Marketing joined forces with Jill to implement social media strategies in August of 2012, she had about 2500 group members. Not too bad! As part of our strategy development, we evaluated the return on investment in spending time developing an even stronger LinkedIn group. Here is what we discovered:

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[Video] How to Manage LinkedIn Endorsements

Are you annoyed with all those LinkedIn endorsements? Do you find that some of them don't relate to you at all?

In this video, I show you how to:

  • Edit what endorsements show up on your LinkedIn profile
  • Add and delete endorsements
  • Add the skills you really want people to endorse you for

I didn't really get endorsements at first, but now I'm starting to see the value, especially if you're actively managing them.

What is the value of LinkedIn endorsements? They showcase what OTHER people think you're good at and add credibility to what you say about own skills and expertise.

Watch the video to learn more.

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[Video] Examples of How to Create a Compelling LinkedIn Headline

If you want people to understand who you are and consider doing business with you, take time to think about your LinkedIn headline. Will it grab someone's attention, or is it indistinguishable?

Your LinkedIn headline is the first thing someone sees when they visit your profile or search for contacts. What I found out is that most people don't spend a lot of time thinking about what to put on their headline.

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[Video] Why You Need to Update Your LinkedIn Contact Info

Do you have your contact information on LinkedIn? Many people don't. It makes it much harder for people to reach out to you that way!

In this video I show you some tips about how to manage your own LinkedIn contact info, and your contacts contact info.

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Overhauling Your LinkedIn Profile? Turn Off Activity Broadcasts First

If you’re making major changes to your LinkedIn profile, you may want to consider turning off your broadcast notifications so every change doesn't show up on your activity feed. Here’s how to do it:

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[Video] Tips for Sharing Articles In LinkedIn Groups

Someone recently asked me some questions about sharing articles in LinkedIn groups.

It's important to note that sharing articles for your connections to see is different than sharing articles in LinkedIn groups.

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