Business Growth Blog

Blogging

Litmus Test: Is Your Blog and Email Strategy Truly Driving ROI?

Blogging and email marketing are increasingly becoming standard practices for businesses of all shapes and sizes. Creating content and sending messages is very easy now-a-days, which puts us in the midst of a never-ending data explosion.

Videos, articles, chats, streams, texts, emails, pictures…With so much content available, people have to pick and choose very carefully what they want to give time to. Only content that is relevant to the issues, thoughts, or concerns a reader has will get noticed, and only content that adds value in some way will get their time.

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Blog Readability: Is Your Blog Easy or Hard to Read?

Sometimes I come across articles I want to read, but it physically hurts my eyes to look at them. I get so much information thrust in front of me every day that I'm forced to pick and choose very carefully which articles I dedicate my time to. (I wish I could read all day, but work must get done!)

When I find an article I want to spend time on, my curiosity has been piqued and I look forward to getting the information. If I find it difficult to read (visually or textually), I end up feeling let down. And then I furrow my brows, click my tongue, and quickly leave the website.

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Example of Blog Results: The First 8 Months

I started blogging as my main business growth strategy in January of 2014. On average, I've spent approximately 40 hours per month writing articles, email marketing, and promoting on social media.

I know what most of you are thinking: "There's no way I could spend that amount of time doing that!" But here's the deal – it's a trade off.

How many hours have you spent cold calling, trying to get appointments, in meetings, and trying to convince people to buy from you?

I've spent 0 hours cold calling. I don't do any kind of paid advertisements, trade shows, direct mailings, or other types of "traditional" marketing. And yet, I've generated the exact right number of leads to achieve a steady increase in revenue.

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Create Engaging Headlines That Stand Out From the Crowd

If you’re in sales or marketing, you’ve probably spent hours agonizing over just the right words to try and capture your prospect’s attention.

But even after all that hard work, there’s a good chance your message was never even read. Why? Because we’ve become masters at filtering out the irrelevant. We only read what catches our attention based on what we’re interested in at any one point in time.

It seems almost impossible to create a headline that stands out from the crowd. Some people can do it though – and do it well.

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Free Worksheet to Easily Manage Your Blogging Process

There are a ton of articles out there about how to create good blog posts. They give you all kinds of resources, tools, and tips.

That’s all fine and dandy, but when you have to actually sit down and start blogging, it can get really confusing if you don’t have a process for doing the work.

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Example of Blog Results: Month 3

This is the monthly marketing report for my 3rd month of consistent inbound marketing activities for Moon Marketing.

My biggest take away this month is that I need to focus more on some of my tracking methods.

For example, I tracked my prospecting and social media hours differently in March than I did in February, so now I can’t compare the numbers effectively. Oops!

Analyzing your results is a critical exercise for many reasons. Not only does it tell you how you’re progressing toward your goals, it develops critical thinking about your processes and how to improve.

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Example of Blog Results: Month 2

Last summer I decided to take my business to the next level and do for myself what I do for my clients. I spent a lot of time creating my website, and by January 2014 was ready to start marketing.

I had a really good start in January (view the report), and February has seen even greater gains.

Read on to find out what kind of results I got from my efforts so far.

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Example of Blog Results: Month 1

As an inbound marketer, I know that blogging is a critical part of creating a strong online presence and generating leads.

But you know the old saying: "You can tell a cobbler by his shoes." For too long I focused on my clients' inbound marketing strategies and let mine fall to the wayside.

I recently decided to take my business to the next level and make my inbound strategy as important as my clients.

Read on to learn what I did to start a blog and the results I achieved after the first month.

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How Sharing Blog Articles On Social Media Gets Customers

Many businesses are still foggy about how blogging can impact their revenue goals. Here is an example to help clarify:

Increase website traffic

Tactic: In your social media status update areas (like on Facebook, LinkedIn, or Twitter) create a compelling short sentence that directs people to the blog article on your website.

Here is an example of a comment I would post on social media:

“Check out these three reasons why salespeople should start creating blog articles - https://www.ascendbusinessgrowth.com/blog/salespeople-should-start-creating-blog-articles.”

Once someone clicks the link, they are on my website. Okay, website visitors are great, but how does that affect revenue growth?

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Coming Up With Blog Ideas is Easier Than You Think

Most people have an aversion to blogging for 2 main reasons:

  1. They think they can’t write or don’t have time.
  2. They have no idea what to write about.

Regarding #2, you might not believe it, but coming up with blog ideas is easier than you would ever think.

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