Business Growth Blog

Blogging

Why Blog?

Every morning I check my email box, and it’s full of articles about a variety of topics. I go to my LinkedIn home page, and I’m bombarded with more articles. There’s no way on God’s green earth I could ever read them all. Sometimes I feel annoyed that there are so many.

So why bother blogging and adding to the plethora of information online? Won’t your articles just get ignored like the zillions of other articles do?

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8 Characteristics of a Top-Notch Company Blog [Infographic]

When done correctly, a company blog is the hub of all sales and marketing efforts. Good blog articles continuously drive traffic and sales leads and arm sellers with the information they need to communicate quickly and effectively with prospects.

More and more companies are beginning to invest in blogging, but they often have gaps and weaknesses that hold them back from getting positive results. Company blogs that consistently deliver real business value share the following eight characteristics. How does your blog strategy stack up?

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Easy Blog Ideas for Salespeople

When I talk to salespeople about blogging, I get the same response Bob Wiley gives Anna when asked about going sailing: “I've never blogged before; I don't think I can handle it!” The good news is that even though Bob is terrified, he has a great attitude and is willing to try.

Below are some blog ideas that can get you started. Hopefully, when you write a few of your own posts, you can be as excited about your accomplishment as Bob is about sailing!

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10 Qualities of a Good Blog Strategy

Blogging is critical for business growth. But before you rush out and start writing articles, there are two things you need to know:

  • Quality: Good blog posts get results: Bad blogs posts don't.
  • Promotion: A blog post by itself is worthless - it's what you do with it that counts.

The last thing you want to do is spend time and money writing blog articles that aren't helping you get new business. In order to get results, you need to approach blogging from a strategic point of view.

Here are 10 qualities of a good blog strategy:

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What is a Blog and How Do I Write One?

It may seem like a simple question, but there’s a lot more to blogging (good blogging that is!) than you might think. People read blogs all the time, but when it comes time to actually create one, the questions start popping up!

What is a blog? “A personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis.”

Read on to get 8 tips for writing good blog articles.

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How To Get Your Sales Team to Start Blogging

Sellers are on the frontlines talking to prospects and customers all day long. They have deep company and industry expertise and know what messaging elicits the best responses. If anyone understands what information will resonate with your ideal buyer persona, it’s them.

But too often, sales and marketing are not aligned, and sellers aren’t at the table when it comes to developing the corporate content strategy or lending their experience and expertise to the content creation process. Here are some ideas about how to get your sales team engaged in creating useful blog articles that prospects and customers want to read:

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4 Ways Blogging Can Help You Sell

Blogging is not just a marketing activity. When done correctly, it's the backbone of both the sales and marketing functions. Companies that understand and embrace this strategy use blog articles on the marketing side to increase awareness and get people to the website. Then, they use those same articles on the sales side to guide their active prospects through the sales process.

Here are 4 examples of how blogging can help you sell:

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[Video] How to Find the Best Keywords for Your Blog or Web Page

Without good keywords, search engines don’t know what your web pages are about and your prospects will never be able to find you. They are the bridges that connect qualified prospects to your website.

Here’s a 3 minute tutorial on how to find the best keywords for your website or blog.

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10 Signs Your Company Blog is Really Bad

I spend hours every week reading blogs (literally). It’s how I get my information. I can instantly spot a good company blog vs. a bad company blog.

Here are 10 tell-tale signs you’re wasting valuable time and money on your blogging efforts.

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Role of a Blog Manager (And Why You Need One)

More and more companies are starting to see the value of blogging as a means to build credibility and trust and guide prospects through the buyer journey. Companies that blog get more leads. Period.

Why You Need a Blog Manager

The tough part is implementing a process for consistent blogging. Who’s going to write the articles, about what topics, how frequently? Who’s going to see the articles? How can you use the articles to help the sales process? How are you going to know if it’s working or not? Blogging requires a big corporate culture change.

I wish I could say “Oh, just hire a professional writer, get your team involved, find guest bloggers, and it will be a piece of cake.” While those are great ways to ease the burden, the truth is that someone has to be in charge to oversee and coordinate the whole process.

Blog management will either need to be added to someone’s job duties, or you’ll have to hire a specialist to do it for you.

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