Business Growth Blog

Analytics

Example of Blog Results: Month 2

Last summer I decided to take my business to the next level and do for myself what I do for my clients. I spent a lot of time creating my website, and by January 2014 was ready to start marketing.

I had a really good start in January (view the report), and February has seen even greater gains.

Read on to find out what kind of results I got from my efforts so far.

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Example of Blog Results: Month 1

As an inbound marketer, I know that blogging is a critical part of creating a strong online presence and generating leads.

But you know the old saying: "You can tell a cobbler by his shoes." For too long I focused on my clients' inbound marketing strategies and let mine fall to the wayside.

I recently decided to take my business to the next level and make my inbound strategy as important as my clients.

Read on to learn what I did to start a blog and the results I achieved after the first month.

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[Video] Easy Analytics to Help You Prioritize Marketing Activities

If you don’t know what marketing activities are getting you the most leads and customers, you could be wasting money on campaigns that aren’t helping you at all.

There’s nothing worse than spending your hard earned money and not getting anything in return!

Here’s a quick video to show you how monitoring your website traffic sources can help you stay focused on marketing activities that get the best return on your investment.

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Achieved Average Web Conversion Rate of 52% Over 6 Months

Web conversion rate refers to the rate at which website visitors convert into leads.

This metric is determined by how many people download special content offers from your website. The website visitor has to fill out a form on a special page called a landing page in order to get access to your ebook, guide, kit, webinar, etc.

This report shows that we create landing pages that have high web conversion rates.

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Increased Organic Search Traffic by 400% in 1 Month

This client decided to take advantage of HubSpot's all-in-one marketing software to increase their marketing efficiency. The process included migrating their website to HubSpot's content management system.

As we were migrating their pages over, we helped them solidify their messaging and optimize all of their pages for search engines using SEO best practices.

The first month after we launched the optimized website, we increased their organic search traffic by 400%!

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Tripled the Amount of Internet Traffic In 8 Months

By implementing a holistic marketing strategy, we’ve been able to steadily increase the amount of Internet traffic to our client’s website over the past 8 months.

The colors on the chart represent different traffic sources such as organic search, referrals, social media, and more. You’ll notice that each band is also expanding as the months go by. That is because we’re using a variety of marketing techniques to drive Internet traffic.

The take away: Don’t put all your eggs in one basket. Use a variety of channels to promote your content offers and you’ll get the best results.

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