Business Growth Blog


[Video] Grew a LinkedIn Group from 2,500 to 10K+ Members

Our client, Jill Konrath, author of two best-selling sales books, Selling to Big Companies and SNAP Selling, started a LinkedIn group called Fresh Sales Strategies back in August of 2008.

Her goal was to develop a community for salespeople to come together to share fresh ideas about what works in today’s selling environment.

When Moon Marketing joined forces with Jill to implement social media strategies in August of 2012, she had about 2500 group members. Not too bad! As part of our strategy development, we evaluated the return on investment in spending time developing an even stronger LinkedIn group. Here is what we discovered:

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[Video] Examples of How to Create a Compelling LinkedIn Headline

If you want people to understand who you are and consider doing business with you, take time to think about your LinkedIn headline. Will it grab someone's attention, or is it indistinguishable?

Your LinkedIn headline is the first thing someone sees when they visit your profile or search for contacts. What I found out is that most people don't spend a lot of time thinking about what to put on their headline.

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[Video] Why You Need to Update Your LinkedIn Contact Info

Do you have your contact information on LinkedIn? Many people don't. It makes it much harder for people to reach out to you that way!

In this video I show you some tips about how to manage your own LinkedIn contact info, and your contacts contact info.

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[Video] Tips for Sharing Articles In LinkedIn Groups

Someone recently asked me some questions about sharing articles in LinkedIn groups.

It's important to note that sharing articles for your connections to see is different than sharing articles in LinkedIn groups.

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[Video] 3 Ways to Share On LinkedIn and Increase Your Activity

Having a LinkedIn profile and not doing anything with it is kind of like going to a party, standing in the corner and not talking to anyone. Sometimes, not participating looks worse than if you weren’t there to begin with.

One way to get more active on LinkedIn is to share articles and information with your contacts. If people like the kind of stuff you post, they’ll start paying attention to you more.

There’s another cool thing that happens when you start sharing on LinkedIn. As you regularly scroll through your home page feed to find articles to share, you’ll start getting to know your own contacts better - which makes it easier to reach out to them for collaboration!

This video shows you 3 ways you can share on LinkedIn and start joining the conversation.

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3 Questions to Ask Yourself Before Posting in LinkedIn Groups

I’m just starting to get used to using HubSpot’s Social Inbox. It’s a tool to schedule and monitor social media posts.

I hired a specialist to do it for my clients, but I thought it was important for me to be able to use the tool myself. So, rather than hire out my social media work, I’m doing it on my own for now.

Oops! I made a big mistake straight out of the gate.

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