Business Growth Blog

A lousy website makes your company look lousy. Don’t let a bad website limit your growth potential.

The essential thing sellers and marketers need to know to get results from the campaigns they run every day is what contacts in the sales and marketing database are qualified potential customers. 

Typography is a core element of your brand. The right font attracts readers, helps define the visual representation of your company, and makes your content more interesting and readable. Deciding which font to use can be confusing because there are so many options to choose from! In this infographic, you’ll see typography examples from a variety of brands, along with recommendations for best use cases.

Technology. Love it or hate it, it’s part of our world now. The right sales and marketing technology will help you get discovered, build credibility and trust, attract followers, and increase qualified sales leads.

However, it requires a holistic approach. One component is worthless without the other. If you don’t have ALL of the following technological capabilities, you’ll likely end up sorely disappointed in your sales growth.

I talk to a lot of companies selling different things in different industries and keep coming across the same issue when it comes to marketing and sales: They're trying to piece together a strategy to build a strong sales pipeline, but aren't sure what the most effective methods are for them.

Technology, data, the Internet, and social media are all evolving at lightning speed, making it difficult to harmonize sales activities with buyer behavior.