If you’re in sales or marketing, you’ve probably spent hours agonizing over just the right words to try and capture your prospect’s attention.
But even after all that hard work, there’s a good chance your message was never even read. Why? Because we’ve become masters at filtering out the irrelevant. We only read what catches our attention based on what we’re interested in at any one point in time.
It seems almost impossible to create a headline that stands out from the crowd. Some people can do it though – and do it well.Read More