Search engine optimization (SEO) and organic search refers to website visitors that come from doing Google searches (or Bing, Yahoo, etc) to find answers to their questions.
Once they are on the website, you have an opportunity to engage them with content offers they can download by filling out a form on special web pages called landing pages. Once web visitors do that, they become a lead that you can begin nurturing through the sales process.
Using SEO best practices, we were able to not only increase the amount of traffic from organic search for this client, but also quadruple the number of leads generated from this web traffic source in just 8 months.
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