Promoting your website content on social media is a great way to expand your reach to a larger audience. The goal is to drive people from social media sites back to your website where they can engage with your company and become a lead.
This report shows how we were able to double the leads from social media for this client in just 1 month. We did a special marketing campaign that included releasing a new content offer on the website, setting up co-marketing opportunities with companies that share the target audience (but aren’t direct competitors), email marketing, blogging, and heavy social media promotion.
The take away from these results is that you get what you put in. Creating valuable content offers is just the first step. In order to achieve success you must also implement holistic promotional campaigns.